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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Richard Neff, Head IP & Tech Group of Greenberg Glusker Richard Neff is a partner at the law firm of Greenberg Glusker in Los Angeles and Chair of the Firm's Intellectual Property and Technology Practice Group. in Computer Science.

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10 Tips for Making your Startup More Attractive for Investors [Presentation]

VC Cafe

The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. It’s nice to have protected IP, but that will mostly matter later on in the event of an acquisition.

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The Sharp End of the Stick « Steve Blank

Steve Blank

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. And the same time we were also going to do all the other strategic stuff about pricing, positioning, promotion and customer discovery and validation to help engineering understand customer needs. But sales came first. (By

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How to Start a Startup

www.paulgraham.com

You make elaborate plans for a product, hire a team of engineers to develop it (people who do this tend to use the term "engineer" for hackers), and then find after a year that youve spent two milliondollars to develop something no one wants. Before you consummate a startup, ask everyone about their previous IP history.

Startup 105