California Management Product Name Sales 
Steve Blank
APRIL 9, 2009
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea. It didn’t take more.
Startup Professionals Musings
APRIL 10, 2011
Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. His manager accepted his resignation and documented the case in the personnel files.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
infochachkie.com
DECEMBER 5, 2011
I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.
Startup Professionals Musings
MARCH 13, 2010
As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Therefore Brazil made it difficult to import products from abroad.
Duct Tape Marketing
SEPTEMBER 5, 2014
But we’ve never cared much about what’s fashionable in marketing and sales. Traditional Sales and Marketing No Longer Cut It. Not Your Father’s Sales and Marketing Approach. When 20th century sales reps called new prospects, buyers generally knew nothing about the reps. photo credit: canva. It comes down to what works.
Expert insights. Personalized for you.
259 
Let's personalize your content