Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. HR rules are local.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Brazil 121

Brazil Finland Silicon Valley Italy 121

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40