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How to Work with Lawyers at a Startup

Both Sides of the Table

Founded it as a California LLC but your potential VC wants a Delaware C-Corp? Focus on the partner you would be working with. One issue he talked about was working with partners. I also like to work with partners. But I also know it’s not realistic for the partners to do all of the work. Get to know them.

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Mobile Spinach – Mobile Commerce And Group-Buying Platform

YoungUpstarts

San Mateo, California-based Mobile Spinach ( www.mobilespinach.com ) is an integrated mobile commerce and group-buying platform that provides users with virtual discount coupons that can be redeemed at participating local merchants. Mobile Spinach was founded in 2010 by entrepreneurs John Vitti, Antonio Vitti, and Steve Lewis.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels. Regardless of the redemption rates of coupons, many businesses find them to be very effective at tracking conversions offline. Not that hard.

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