Email Testing: Going Beyond Open Rate and Click Rate
ConversionXL
JULY 3, 2019
Email is one of the few marketing channels that spans the full funnel. In 2019, email advertising spending is forecasted to reach $350 million in the United States alone. The best customer journeys are segmented and personalized, whether based on activation channel, landing page , or onboarding inputs. billion before 2020.
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