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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

Email is one of the few marketing channels that spans the full funnel. In 2019, email advertising spending is forecasted to reach $350 million in the United States alone. The best customer journeys are segmented and personalized, whether based on activation channel, landing page , or onboarding inputs. billion before 2020.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”. Conclusion.