Campaign Chad Channel Metrics 
ConversionXL
NOVEMBER 6, 2017
This is especially true of big businesses: Chad Sanderson, Subway. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Chad Sanderson explains that you must have a methodology to segmentation: Chad Sanderson, Subway.
ConversionXL
FEBRUARY 27, 2019
While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments.
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ConversionXL
APRIL 3, 2018
Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.
ConversionXL
JULY 3, 2019
Email is one of the few marketing channels that spans the full funnel. Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. Focusing on top-of-funnel and engagement metrics (instead of performance metrics) is a costly mistake.
ConversionXL
APRIL 3, 2019
Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Ton Wesseling: “Validation in Every Organization”.
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