Campaign Chad Product Development SEO 
37signals.com
DECEMBER 5, 2011
I think you’re giving generally good advice but there are other factors like SEO value of your name/domain, memorability, simplicity, etc. Sure, don’t obsess over a name, but please pick the best one you can without stalling your product. it should relate to your product directly or indirectly. Brian Burridge.
ConversionXL
APRIL 3, 2019
Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Or Your SEO Changes Are Wrecking Your Conversion Rate?”. SEO testing (DistilledODN).
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