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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

She is the co-founder and CEO of the Grommet and author of How We Make Stuff Now. I mean there’s nothing wrong with starting with a dream, but the tenacity and stick-to-itiveness and just the sheer organization it takes to run a Kickstarter campaign would quickly weed those folks out. So Jules, thanks for joining me.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Connecticut.