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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. Then we can converse.

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How Fractional CMOs Are Reshaping Business Strategy

Duct Tape Marketing

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. And that usually alone gives 'em a good 15, 20% boost in revenue and conversions right off the bat.

Channel 63
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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Time in the second square we're on behalf our conversation, right? Andrew Warden (05:09): Channel, I got you. I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. We think that BEC, which is a new channel, right.

SEO 84
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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? He is the CMO of S e m, rush Sam Rush.

SEO 86
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Advanced Testing Panel with Top Experts [Video]

ConversionXL

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. This is when the attribution kicks in, right? I use multi-variant, usually depends on a different tool.

Video 48