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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ " low.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Multi-Channel Attribution. MCA-O2S.

Top 5 Reasons Why Your Content Marketing Campaign Failed


Why is it that despite multiple tries your content marketing campaign failed? Top 5 Reasons Why Your Content Marketing Campaign Failed.

Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns


Because if it isn’t watched, what’s the point of running a marketing campaign at all? It may or may not click with your audience.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

We write often about marketing strategies and tactics for small business and startups. Today I want to focus on tactics with a local flavor. Mobile.

3 Best Practices of Generating Positive Content Via Campaigns


Running campaigns on social media can be exhausting. Worse still, you get a flurry of negativity on your campaigns. Lead by example.

Is Influencer Marketing the Future of Marketing?


So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns.

Problem, Revenue, Channel: The 3 Critical Startup Questions

Kevin Dewalt

Problem, Revenue, Channel: these are the 3 biggest risks to your startup. . The best way to identify Channel risks is to model and test them.

Tweet, telephone, or text? A beginner’s guide to omni-channel engagement

The Next Web

Omni-channel communication is all about four fundamental types of experience: personalised, consistent, accessible and efficient. Consistency.

Big Digital Marketing Campaigns Are Dead-- It's Time to Move On

Fresh Inc.: The Staff Blog

It''s time to erase the campaign mentality from digital marketing. Unlike traditional channels, the digital space encourages customization.

3 Ways in Which Social Media Has Impacted Company Communications


The days when offices banned Facebook fearing the loss of productivity are not so far back. Social Media Impact on Internal communications.

Start an Email Marketing Campaign in Minutes

Fresh Inc.: The Staff Blog

There are a number of cost-effective online solutions for crafting newsletters and email marketing campaigns.

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. " That was a half-cheeky reply. Still.

How to Generate More Sales From Your Email Marketing Campaigns


Compared to social media and content marketing, email is a mature channel for engaging online consumers. Conduct A/B Testing on Your Emails.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter.

GoldieBlox's Latest Campaign Will Have You Channeling Apple's Famed '1984' Ad

Fresh Inc.: The Staff Blog

GoldieBlox is getting girls hooked on engineering, one doll (and ad) at a time

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Bounce rate helps you find campaigns and landing pages that need to be killed / improved. Start at a campaign level. Excited? Visits?

Why A/B testing is essential to your startup’s campaigns

The Next Web

What is the main goal of your campaign? In my professional life, this is a credo I live by. A/B what? If not, where do you get started? I can!

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities.

The 5 Worst Marketing Mistakes You Can Make

Fresh Inc.: The Staff Blog

We've all seen marketing campaigns gone wrong, but have you considered that the marketing channel may be the issue?

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Sounds like fun? It is. They do everything.

Four Important Small Business Insights – Marketing in 2014

crowdSPRING Blog

Social remains an interesting but unproven channel. Email is, for many, the most important marketing channel. This is not surprising.

7 Underused Email Campaigns That Will Help You Nail Your Conversions


Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. Of course it is! What are they afraid of?

Foodstagramming and Potato Hashtags: A Social Media Campaign to Sink Your Teeth into

Fresh Inc.: The Staff Blog

The innovative marketing methods are part of a larger marketing campaign from the nearly 70-year-old Feltham, England based Iglo Group, which owned by European private equity firm, Permira. So far the strategy has included everything from Facebook campaigns to social media -themed products like Mashtags. Have we got a treat for you.

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. context].

[Review] Taking Down Goliath


We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Text ads. Sponsorships.

B2C 18

Does “Going Viral” Actually Result in More Conversions?


Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Mirror.

Viral 15

Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

Here are 5 best practices to consider as you launch your own email campaigns. Pick and choose among your customers as you design your campaigns.

Marketing 101: channel management and the digital domain

crowdSPRING Blog

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. Simple, right?

4 Tools Every Multichannel Seller Needs To Succeed


Solutions like Stitch Labs can take away the repetitive pain of managing multiple sales channels, and soon sanity will follow.

How to Run Effective Online Sweepstakes Campaigns


It seems that everyone is running some type of online campaign nowadays. First off, let’s define what a sweepstakes campaign is.

Postify Raises €155k To Turn Postcards Into A New Marketing Channel


Instead of focusing on the end-consumer, they want to create a new marketing channel for companies. For €1.69

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Start an AdWords campaign. Google AdWords has no minimum buy required, so you can easily run a campaign for five dollars a day , or even less.

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Because it is hard.

Startup Metrics: Example Marketing Channels - Master of 500 Hats

500 Hats

1) re: email "external list / partner marketing" is a source of traffic & could be a channel / campaign. Part II! U hate?

Solving the Low-Budget Online Marketing Dilemma

A Smart Bear: Startups and Marketing for Geeks

Should you optimize these existing channels or try to find a new, more productive channel? Maybe your ads suck? So now what? How-To

There’s Something Abuzz With GoodBuzz


GoodBuzz allows organizers to leverage on various channels – email, social networks, banners, word-of-mouth, etc.