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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

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Ellison Eyewear the Multi-Billion $ Sunglass Industry

Hearpreneur

Thanks to a new company helmed by Greek-American entrepreneur Aristotle Loumis of WearEllison.com , that worry will be a thing of the past, and everyday consumers can get in on his innovation via his outside-the-box crowdfunding campaign on Republic.co. At 18, he headed to University of Iowa to study dentistry.

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How politicians are embracing social media in this 2010 campaign

Austin Startup

He spoke with Matt Scherer, the publicist for 2010 Innotech and an Austin Startup contributor, on the deployment of social media in the campaign. Mike Chapman: There is a much wider adoption of social media, especially among conservatives, following the lopsided success by the Obama campaign in this area two years ago.

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Audience Segmentation: Where Do You Start?

ConversionXL

” In conversion optimization , we talk about the importance of knowing our customers a lot. You can segment by geographic location, by product usage, by device, by interests, by activation channel, by where they went to school in 7th grade—you get the idea. How much does someone change when they move from Wisconsin to Iowa?

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” California.