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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Learn From Your Campaigns.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. This kind of metadata can really boost clickthroughs to your site. Networking.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. This kind of metadata can really boost clickthroughs to your site. Networking.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. To measure this, you can turn to metrics on organic and paid search campaigns. Once you move into the like phase, you begin to evaluate metrics that cover engagement on your website and social media.

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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.).

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdspring.co/1BJ5vlP.

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5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

Duct Tape Marketing

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. When doing follow up emails lean towards mailing fewer and fewer people based on a series of criteria.

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