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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. HubSpot chart showing best time of day to send email for max clickthrough rate.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. A Brief History of Marketing Technology Software. launched a contact management software. Contact Management: The Beginning. It was 2003.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Considering that between 40% and 60% of your free trial users will never come back to your software after signing up, it’s no valid strategy to “hope” some will come back and magically become loyal users. Let’s explore what I believe are the two absolute bases of any good nurturing campaign. In fact, that is its strength.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Testimonials.

Video 48
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. He applied them to all campaigns and saved his client $50,000 a month. What about A/B testing?

PPC 48
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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

Another company got 500% ROI with shopping cart abandonment campaign. Listrak shopped Top 1000 retailer sites, added items to a shopping cart, began the checkout process by adding first & last name, e-mail address and phone number, and then abandoned the carts before completing a purchase. How many companies do this? Only 14.6%

eCommerce 134