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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. And in the world of differentiation, especially if we’re looking at small businesses, often we are selling something that somebody else is already selling.

Naming 46
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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

I mean there’s nothing wrong with starting with a dream, but the tenacity and stick-to-itiveness and just the sheer organization it takes to run a Kickstarter campaign would quickly weed those folks out. They wouldn’t see things through to the end of a successful campaign. John Jantsch: Yeah and actually I should backtrack.

Product 61
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Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

It seems like there’s so much variety, and if anything it seems like there’s increasing innovation and sort of differentiation amongst these businesses. Peter: Number three, New Haven Connecticut. Maybe we’ll start a make Buffalo more friendly to small business campaign. Worst cities to start a business?

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