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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

She is the co-founder and CEO of the Grommet and author of How We Make Stuff Now. Along the way, we’ve come across some products that definitely have become household names like FitBit, and Soda Stream, Otterbox, S’well water bottles. They wouldn’t see things through to the end of a successful campaign.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” First Name.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Opinion: Noonan: The Romney Campaign Needs a New CEO.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. Jeremy Howard : Sure. Eric Ries : It's really good.