Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Because it is hard. Not impossible.
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