Remove Campaign Remove Customer Development Remove PR Remove Product Development
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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If not, do not launch there.

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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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The Ultimate Guide to Starting a Software Company

Up and Running

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Ill explain in a moment. This post is the result.

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Engagement loops: beyond viral

Startup Lessons Learned

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

They have many, many man-years of development and customer development in them. But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Edwin: There are a million others. Jason: There’s a million, but people love them. Edwin: I know.