A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) to democratic product development (voting on which features customers would like to see next?).

Marketing 318

Marketing Viral Campaign Business Model 318

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. The post How To Create Customer Personas With Actual, Real Life Data appeared first on ConversionXL.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

SEPTEMBER 10, 2012

“ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. Use it for your product development (and for deciding what to sell in the first place). Talk to people.

Audience 122

Audience Analytics B2B eCommerce 122

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

FEBRUARY 7, 2013

This doesn't mean pointing to the product and describing the product's value, but rather the marketing provides value itself. Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile. It's a big tent.

Lean 167

Lean Entrepreneur Agile San Francisco 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Ill explain in a moment. This post is the result.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. The Magic 8-Ball seldom says “Ask again later.”

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Each new campaign is a startup where Lean principals can be applied to maximum effect. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 9, 2015

The campaign ends on Wednesday, April 15-- learn more about it here. MVP''s help you discover "what really matters" The technology research and development team of REDACTED faced a challenge that will be familiar to anyone whose products are subject to rigorous reliability and safety testing.

Lean 60

Lean Technology Metrics Developer 60

Startup Lessons Learned

MARCH 6, 2010

After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff.

San Francisco 113

San Francisco DC Washington Startup 113

Startup Lessons Learned

APRIL 29, 2010

We have a list of ways on the StartupVisa website: Go to our campaign page & tweet your support NOW! (<30 We have a list of ways on the StartupVisa website: Go to our campaign page & tweet your support NOW! (<30 The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 143

San Francisco Video DC Continuous Deployment 143

Startup Lessons Learned

FEBRUARY 7, 2010

I know that sometimes campaigns like this can seem overwhelming. The good news I hope well get to announce in a few days is the direct result of the twitter campaign you helped launch last year. I know that sometimes campaigns like this can seem overwhelming. If you have other ideas, please feel free to leave them in a comment.

San Francisco 118

San Francisco DC Startup Lean 118

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Great for visualizing work of product development. Customer Development.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Edwin: There are a million others. Jason: There’s a million, but people love them. Edwin: I know.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. 1) Hire A’s.

Technical Review 44

Technical Review Startup Cofounder Software Review 44