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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall. 51% can change gears quickly based on feedback from customers. 51% can change gears quickly based on feedback from customers. Image source ).

Agile 87
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[Review] Social Marketology

YoungUpstarts

Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.

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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. sourced from the Scrum Guide.

SCRUM 112
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. Keep in mind, however, that customers won’t necessarily go through these stages in order. How Atlassian used the conceptual, strategic, and tactical frameworks . The conceptual level.

Agile 139
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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

It’s analytical, it’s science, its creativity, its technical, its collaboration, its dealing with ambiguity, its building the bridges, it’s project [inaudible 00:01:10], it’s everything, above all, its voice of customer. By keeping our ears to the ground via AB testing, we are honored what a customer truly wanted.

Video 48
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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Customer service. Express : Express is built on NodeJS framework. Google Custom Search Engine. Campaign Monitor. Web frameworks. Zend Framework (PHP). Customer Relationship Management. Codeacademy. Lean Methodology Sources. Steve Blank. SW Courses.