Campaign Database Direct Marketing Lead Generation 
VC Cafe
SEPTEMBER 5, 2012
On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.
Duct Tape Marketing
DECEMBER 11, 2019
It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. I mean, are we in a world… Because a lot of the responses are, that are currently available are, it’s almost like a database. Mike Yan: And now you’re entering into this world where 2.5
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