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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Database Marketing. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. What do I mean by that (to those of you who are not database geeks)? Because it is hard. Not impossible.

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