Campaign Demand Direct Marketing Portfolio 
Both Sides of the Table
APRIL 28, 2010
Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). Enter ShoeDazzle.
Lightspeed Venture Partners
DECEMBER 3, 2010
Direct Response Advertising becomes ever more efficient. According to Adsafe, approximately half of display advertising inventory is now moving through exchanges, Demand Side Platforms (DSPs) and realtime bidding platforms , with another 23% moving through Facebook’s self service ads. A Lightspeed Portfolio company.
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