Both Sides of the Table

APRIL 28, 2010

Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. A little army in your company runs the TV campaigns. Not even for all campaigns you do.

.Net 119

.Net Campaign Channel Analytics 119

YoungUpstarts

DECEMBER 7, 2017

I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Businesses that are consumer-driven have a duty to keep up to date with technology, especially if they are in a very competitive market.

Marketing 124

Marketing Analytics Campaign Email 124

Lightspeed Venture Partners

DECEMBER 3, 2010

Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers.

Internet 114

Internet eCommerce Advertising Flash 114