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Pick the Perfect Name for Your Startup

mashable.com

When you’re creating a name, remember you’re putting together syllables — a good design is going to be about pleasing contrasts between consonants and vowels, and consonants themselves,” says Johnson. View More » Dev & Design 5 Innovative Uses of an API [Mashable. SCVNGR Makes Major Enhancements to iP.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) use Google Analytics to measure the success of your campaign.

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The Direct-to-Consumer Checklist

Austin Startup

Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM? Not every 3PL is designed for the speed of DTC so make sure that they won’t be the bottleneck as your brand starts to scale. Have you tried testing user-generated content?

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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.