What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.
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