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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.

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Five Common Website Content Pitfalls To Avoid

YoungUpstarts

In May, Google provided a large list of guidelines that, if followed, differentiate high-quality content from low-quality content (the stuff Google was and is trying to weed out). Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert.

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