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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competitive industries, such as insurance, travel, and finance are especially susceptible.

PPC 121
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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. i.e. revenue/profit sharing, two-tier hiring, etc.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Opinion: Noonan: The Romney Campaign Needs a New CEO. Finance, Banking, Loans, etc. Legal Services.

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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. i.e. revenue/profit sharing, two-tier hiring, etc.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

What’s the concept of all of this that you’re talking about and then in financing? I just thought it was a good question to set the context of lean planning and when somebody should use it, because so many of our webinar attendees are in the process of getting financing. It is a very difficult proposition. How will I know?”

Lean 60
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

M&A and Finance. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Finance/Accounting. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.