Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
Believe it or not, the state of New Jersey has been experimenting with a free beer giveaway to encourage Covid vaccinations. According to an interview with Elon Musk, this campaign cost Paypal about $60 million , which most Silicon Valley historians would consider money well spent. It is cleverly promoted as a “Shot and a Beer.”
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