Campaign Forecast Hockey Stick SEO 
Up and Running
AUGUST 21, 2014
What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic. You need to also understand calls-to-actions.
ConversionXL
APRIL 3, 2019
What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Or Your SEO Changes Are Wrecking Your Conversion Rate?”. SEOs were only marginally better than non-SEOs.
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