How to get cheap and targeted paid traffic?
Aymeric Gaurat-Apelli
JUNE 9, 2010
Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.
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