Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. There are other factors involved in making your decision, such as: The complexity of the buying cycle.
94 
Let's personalize your content