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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Why would I buy real estate from someone who doesn’t know New York?”. Key points.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Time will tell.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.

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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. Q: Your career has spanned from working on various media ventures to opening and operating your own franchise. Don’t be afraid to fail.

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6 Important Startup Trends that Defined 2011

mashable.com

Facebook 2012: What the Future Holds for the Social Media Powerhouse. New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. That same month, prestigious startup accelerator TechStars announced its first New York City class.

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Why Your Startup's Name Matters

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! Cezary Pietrzak is a New York-based creative marketer and growth strategist. A tech and social media publishing site. Latest Social Media News. Latest Startups News. Latest Media News. Like Tweet. IT FEELS GREAT!

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16 Tips for Picking the Perfect Startup Name

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! Cezary Pietrzak is a New York-based creative marketer and growth strategist. Latest Social Media News. Latest Startups News. Latest Media News. Digital Campaigning: Meet the Marketing Wizards of D.C. Social Media Lists.

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