ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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YoungUpstarts

DECEMBER 13, 2018

by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel.

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Duct Tape Marketing

FEBRUARY 14, 2018

My own experience sending a newsletter has been eye-opening, and while social media garners most of the mainstream headlines these days, email remains as powerful as ever, and it’s well-positioned to be an effective offering into the foreseeable future. Campaign “design” is potentially the most technical aspect of the bunch. (As

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Email Technical Review Marketing SEO 50

Up and Running

APRIL 3, 2017

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. The following steps will outline how you can best use social media—in particular, Facebook and Instagram—to hire for your small business. Step 1: Know yourself.

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Social Media Employee Media Hiring 96

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

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ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. What makes TikTok Ads different from other social media advertising platforms? TikTok Ads are TikTok’s pay-to-play offering for businesses. Table of contents What are TikTok Ads?

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Duct Tape Marketing

OCTOBER 27, 2016

2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. Simple: by providing the same ad targeting capabilities outside of the social media network itself. This is likely to entice other kinds of businesses to test it out for other campaigns. This is precisely what Facebook Audience Network does.

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