B testing has it’s roots in ye olde Direct Mail campaigns, where different versions of the same appeal were presented to target groups, response rates measured, and future appeals modified to adopt these statistical findings. What is the main goal of your campaign? Design & Dev Entrepreneur Social Media BusinessB what? Oh yes! MORE >>

With all the sexiness oozing out of social media it might seem insane to write about email. dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? MORE >>

Tweet Brian Solis, author of Engage , expert on social media for business, posted  The End of Social Media 1.0 the end of an era of social media that will force the industry to mature. Keep the social in social media, don’t turn it into one-way media.  Talking isn’t the only thing that makes social media social. MORE >>

I’ve worked with a great number of small businesses that I admire, both as social media consulting clients as well as potential customers. If we analyze the situation further, however, we start to uncover the many issues that small businesses have with social media marketing. That’s why I call it an oxymoron.  MORE >>

If you’re looking for cutting edge tips for social media, check out the tweets of a “new media star.”. Global head of social media at Ford Motor Company, husband, dad, podcaster, proprietor of [link] , and a generally nice guy. Forbes ranked Monty as one of the top 10 influencers in social media. Who knows? Family 1st! MORE >>