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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

Naming 47
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My AdExchanger Interview

VC Adventure

I think Boulder is increasingly becoming known as one of the leading start-up cities in the United States (for example, here’s a recent BusinessWeek story naming Boulder the #1 city in the country for start-ups). We’ve all seen the global statistics – August was an unusually strong month for mergers and acquisitions.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

For example, in the United States, freight railroads have a deep moat. Intangible assets constitute patents and trademarks,” writes Alex Graham , “but also hard-earned competitive advantages, such as brand names and culture.”. So are regulations, which, in some instances, are a cynical moat-digging campaign.

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Out of the Crisis #21: Tomas Pueyo on the hammer and the dance, political polarization, and how the pandemic will affect the way we live and work

Startup Lessons Learned

How do we cut through the news in the disinformation campaign? And even though at least in the United States we never quite made it to the dance, tens of millions of people read them, and it shaped their understanding. His name is Tomas Pueyo. Getting clear, unbiased reports has been challenging, even for simple problems.