Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
You spot a negative review on your Facebook page. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. ConvertKit faced backlash when they announced a planned name change to “Seva.” What should you apologize for?
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