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The Power of Twitter in Information Discovery

Both Sides of the Table

They need a stronger campaign about consumption rather than sending Tweets. They had a lock on “distribution&# and were named AOL, Yahoo!, Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. Twitter resurfaces things and can drive old content viral.

XML 349
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. . 3) Raise capital. Pacer is useful to search prior litigation, bankruptcies, etc.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Put the company name on the stadium? Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). but commitment to uniqueness is inconsistent.

Analytics 149
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How to Plan Your Social Integration Strategy

mashable.com

Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. It has to be in your integrated campaign strategy. Hackers Steal User Names and E-Mails from Zappos and 6PM.com. viral video. Global Syndication Partners. Beepl Adds a Personalized Twist to Q&A. 9 Comments.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

If you can name drop big customers, do that too — you want your profile to look impressive. What is your viral coefficient? How Old Spice Revived a Campaign That No One Wanted to Touch. viral video. Global Syndication Partners. Include numbers. Don’t say “100K,” say “100,000.” Focus on traction.

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Identify The Known Unknowns: Leverage Analytics Custom Alerts

Occam's Razor

Give your alert a name. In this case High Twitter Revenue (since you are already adding campaign tracking parameters ) to your tweet urls. New vs. returning visitors, countries, campaigns, a particular page someone came from or a page someone landed on your site etc. Step one is to choose your primary alert settings.

Analytics 105
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. viral video. Global Syndication Partners.