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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your head is sore from banging it to get funding for a new CMS. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116
Analytics Conversion Campaign Redemption 116
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

SEPTEMBER 30, 2013

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. This is a new trend amongst companies.

Analytics 154
Analytics Marketing Social Media Technical Review 154
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