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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

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Social Selling and Content Marketing: A White-Hot Combination

Duct Tape Marketing

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. But that won’t work (and may even backfire) in social selling.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

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