Are You Building Your Business With a Crock-pot or a Microwave?
Duct Tape Marketing
SEPTEMBER 5, 2014
My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?
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