Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. That makes understanding needs and expectations table stakes for any brand looking to compete. Omnichannel marketing is providing a joined-up, frictionless experience across channels.

Retention 111

Retention eCommerce Channel Community 111

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. Entrepreneurs always struggle with competing priorities and manage expenses very closely. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. How can I lower my apps churn rate?

Technical Review 44

Technical Review Startup Cofounder Software Review 44