5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit? Does the funnel begin on the clickthrough to the site? Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models.
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