Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

VC Cafe

OCTOBER 12, 2010

The company said it will use the proceeds of this round to strengthen its sales and marketing efforts. Some of its current clients include travel sites, real estate listing sites and publishers such as The History Channel and The Discovery Channel. It currently has 31 employees, mostly creative producers, copywirters, etc.

Video 75

Video Conversion Ratio PR 75

ConversionXL

MAY 30, 2017

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline. Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. What happens after the purchase, which is not necessarily part of the purchase, but in terms of customer satisfaction, likelihood to recommend, and other measures of brand health can have significant impact on your conversion rates.

Analytics 113

Analytics Software Review Metadata Campaign 113