Channel Cofounder New York SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05,
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Startup Lessons Learned
SEPTEMBER 7, 2008
I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.
mashable.com
MAY 28, 2010
Frances McInnis is a journalist and crossword enthusiast based in New York City. I suggest you never call this person again for information TheNameInspector The founder of Kodak was George Eastman. 38 New Social Media Resources You May. View More » Entertainment 6 Free Sites for Creating Your Own Co.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. New York Times, Wall Street Journal, CNN, the works. Founders push for it. In some ways, founders are even worse. Start with a five-dollar-a-day SEM campaign.
Startup Lessons Learned
SEPTEMBER 18, 2008
There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. If your site is consistently ranked #1 for a given search term, you can make it very hard for someone else to compete for new customers. Take a look and let me know what you think.
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