Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. For Neopets, its simply a side-effect of their game-like product design.
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Startup Lessons Learned
OCTOBER 4, 2008
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.
Startup Lessons Learned
APRIL 26, 2009
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Dont fall for it - its a trap.
Startup Lessons Learned
MARCH 4, 2009
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.
Startup Lessons Learned
SEPTEMBER 11, 2009
They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.
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