article thumbnail

Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Continuous Deployment is Continuous Flow applied to software.

article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Labels: agile , continuous deployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

- simply because I left the large, famous MMO company I was working for to prepare a quiet startup) Personally, I got lucky and started in an area (online games) where I found channels such as MUD-DEV (and early GDCs) for meeting, listening to, and speaking to other people where people were taken how they were found.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Case Study: Continuous deployment makes releases n. Otherwise they just canceled the orders with some excuse.

Demand 167
article thumbnail

A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Like Continuous Deployment, whereby IMVU deployed changes to their web application +50 times per day, BetaBrand's aim is to put out a new product every day.

article thumbnail

Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Case Study: Continuous deployment makes releases n.