Channel Continuous Deployment PR Programming 
Startup Lessons Learned
OCTOBER 4, 2008
He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. For Neopets, its simply a side-effect of their game-like product design. for Harvard Business Revie.
Startup Lessons Learned
APRIL 26, 2009
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog.
Startup Lessons Learned
MARCH 4, 2009
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.
Startup Lessons Learned
SEPTEMBER 11, 2009
They are largely invisible in the normal channels where customer service and community management pays attention. I cannot sink any more money into a program that is still having community problems. People arrive on the forums because they've tried going through the "proper channels" to no avail. No of course not.
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