Remove Channel Remove Conversion Remove IRR Remove SEO
article thumbnail

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Outcomes of the conversations with your Finance team and Sr. Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. And other such things.

Analytics 133