Channel Cost Distribution Warrant 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Others copy the method and the channel grows weary of that tactic and begins to change the rules.
ReadWriteStart
JANUARY 28, 2022
Warrants are a kind of equity that are often attached to a corporate bond issuance or preferred stock to make the transaction more appealing to investors. It is possible to participate in a company’s capital gains (losses) without purchasing its common stock if the owner of a warrant holds it for a lengthy period of time.
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Startup Professionals Musings
NOVEMBER 19, 2013
Entrepreneurs forget that investors are looking for commercial products to make money, rather than R&D sunk costs, so investment hopes are sunk as well. A successful result is a one-of-a-kind technology that shows enough promise both technically and economically to warrant demonstration. Prototype development. Diversification.
Startup Professionals Musings
OCTOBER 5, 2012
Investors are looking for commercial products to make money, rather than R&D sunk costs, so your investment hopes are sunk as well. A successful result is a one-of-a-kind technology that shows enough promise both technically and economically to warrant demonstration. It may entail a number of false starts, but no products.
Startup Professionals Musings
AUGUST 5, 2011
Investors are looking for commercial products to make money, rather than R&D sunk costs, so your investment hopes are sunk as well. A successful result is a one-of-a-kind technology that shows enough promise both technically and economically to warrant demonstration. It may entail a number of false starts, but no products.
Gust
NOVEMBER 10, 2013
Entrepreneurs forget that investors are looking for commercial products to make money, rather than R&D sunk costs, so investment hopes are sunk as well. A successful result is a one-of-a-kind technology that shows enough promise both technically and economically to warrant demonstration. Prototype development. Diversification.
Startup Professionals Musings
JULY 20, 2010
Investors are looking for commercial products to make money, rather than R&D sunk costs, so your investment hopes are sunk as well. A successful result is a one-of-a-kind technology that shows enough promise both technically and economically to warrant demonstration. It may entail a number of false starts, but no products.
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