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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you land on that spectrum?

Marketing 120
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What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. One of the large parts of the burn was PR, Marketing and attending conferences. Who does finance report to?

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What is Sweat Equity Worth?

www.entrepreneur.com

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? Young Entrepreneurs How I Did It: The TOMS Story.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. At the time, we didn’t have a sales pipeline yet or revenues coming into the firm.

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From Nothing To Something. How To Get There.

techcrunch.com

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Nine times out of ten, the meeting ends with them asking me for introductions to VCs. Inevitably, the excuses begin: I need to hire people to build the product.