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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Then there were also certain social channels that worked for awhile but didn’t stick. When do you start to double-down or evolve the playbook into a way of operating?

Marketing 120
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FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

My rough notes follow: Mike Dubno , CIO, Global Markets and Research Technology & Operations, Bank of America. Previously CTO, Goldman Sachs. Panel: Cary Davis , Managing Director, Warburg Pincus, Moderator: Ben Fried, Chief Information Officer, Google, runs in-house technology. 2-18 month sales cycle.